At The Ivy Asia, I craft creative campaigns that span everything from menu concepts to immersive installations. Each project is designed to capture the brand's distinctive style and atmosphere, delivering a visually engaging experience for every guest.
Client
The Ivy Asia
Synopsis
The Ivy Asia – Lunar New Year
For this campaign, we drew inspiration from the cinematic magic of Wong Kar-wai, creating something that feels luxurious yet accessible. We wanted it to be warm, inviting, and cinematic, with every detail crafted to delight.
The Ivy Asia came alive across a multi-channel experience, combining CGI, in-restaurant installations, and an interactive digital red envelope mechanic. This playful, culturally relevant touch extended to the sign-up page, giving our audience a fun and engaging way to interact with the campaign.
Crew
Photographer: Kim Lang
