We created a two-strand story to showcase the McLaren 720S, blending documentary-style film with high production values. Aimed at Wired and GQ audiences, this three-minute video delivers fresh insights, offering viewers valuable information in an engaging way.
Client
McLaren
Synopsis
We created a two-strand story approach to showcase the 720s in video content for the Wired and GQ audiences in a way that fit organically. This three-minute documentary-style film was shot and created at the same time, with the same director/team/crew to maintain consistency and quality. The storytelling focused on creating branded content for our audiences with the genuine purpose of offering all viewers information they didn't have beforehand.
Crew
Director / Editor - Hopi Allard
DOP - Giuseppe Favale c/o Lux Artists
Producer - Lucy Hewitt
Art Director - Matthew Markham
Music composer & Sound design - James Preston
Colourist - Tim Smith
Colour assist - Thomas Kumeling
Post Supervisor - Louise Baker @ Cheat
VO Artist - Alice Coulthard
1st AD - Kerry Green
1st AC - Mike Lindforth
2nd ACs - Pete Wade & Ed Ratcliffe
Gaffer - Esteban Gimelewicz
Sparks - Leopold Naessens & Jeff Celis
Driver / Trainee spark - Chloe Knight
Key Grip - Aaron Porter
Rigging Grip - Ron Nichols
Trainee Grips - Max Brunner & Max Brennan
Sound Op - Donal Sweeney
DIT - Alan Hopkins
Drone Operator - Josh Smith
Production Assistant - Kirsty Brady
Production Manager - Jess Wolfe
Sales - Sam O'Shaugnessey
